Menu Close

Articles on Sponsorship

Displaying all articles

Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner. THE CANADIAN PRESS/Jeff McIntosh

What the end of Nike’s sponsorship means for Hockey Canada

The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative. (AP Photo/Josie Lepe)

FIFA Women’s World Cup: Professional women athletes are still fighting for equitable sponsorship

While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
IRCC should rethink how to protect our chosen families and value the interdependence inherent to couples as much as the independence cherished in friendship. (Joshua Sazon/Unsplash)

Canadian immigration: We sponsor spouses — why not friends?

Canada’s immigration system should accept our chosen families and unconventional forms of love, such as friends with deep bonds.
Government should be held accountable for its role in addressing obesity and diet-related diseases, such as type 2 diabetes, in South Africa. Shutterstock

How South African food companies go about shaping public health policy in their favour

The food industry’s tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’. EPA/Jason Szenes

Nick Kyrgios on probation: can controversial athletes sell a sport or are they bad for the business?

As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year. AP Photo/Stacy Bengs

The case for boosting WNBA player salaries

Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today’s WNBA stars receive.
McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games. (THE CANADIAN PRESS/Scott White)

The Olympic-McDonald’s breakup: It’s not you, it’s us

McDonald’s recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
Senior Queensland Police at the 2014 launch of the Stay on Track Outback road safety project, sponsored by Santos, Izuzu and others. Queensland Police Service

Australian police tread a thin blue line on corporate sponsors

The Queensland Police will now disclose all sponsorships, after a backlash over almost A$700,000 in unnamed donations. But what are the lessons from elsewhere about police and corporate donors?

Top contributors

More