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U.S. President Donald Trump left the recent G7 summit in a fury about Justin Trudeau and vowing an escalated trade war. Canadians are responding by going Trump-free at the grocery stores – but it will likely be short-lived. (AP Photo/Evan Vucci)

Canadians are going Trump-free – until it becomes too expensive

Every now and then, Canadians will take a stand against the U.S. by choosing Canadian items over American ones at the grocery store. Unless they cost more -- and most often, they do.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.

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