The Australian Football League (AFL) and Cricket Australia have refused to sell advertising space to a Tasmanian man trying to raise awareness of the impact of junk food and alcohol advertising linked…
Many proposed measures for curbing obesity around the work are aimed at restricting the intake sugar from soft drinks.
Robert Huffstutter
Merely two months into the new year and we have already seen a plethora of local and international efforts aimed at curbing what appears to be the inexorable rise of obesity. Some of these initiatives…
Coca-Cola’s business strategy is to build brand loyality and trust.
Flickr/orangeacid
Coca-Cola made headlines this week with a new television advertising campaign. It begins with a voice-over: “We’d like people to come together on something that concerns all of us – obesity”. The ad then…
Research shows sports sponsorship works to improve brand recall and positive attitudes among children and adolescents.
Over the weekend, Australian children and their parents witnessed some of the country’s finest sportsmen display feats of strength, skill and endurance in the Australian Football League (AFL) and National…
The future of advertising: Coca Cola have launched an Australian campaign as part of their joint venture with music streaming service, Spotify.
Flickr/Sorosh
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising.
The…
McDonald’s has been slapped on the wrist for marketing its Happy Meal to children online.
Skynet
As public health organisations and the food and advertising industries continue to debate the regulation of marketing unhealthy foods to children, I’ve learnt that health organisations must take the wins…
Powerful bodies benefit from sponsorship by junk food companies, making regulation more difficult.
David Gardiner
OBESE NATION: It’s time to admit it – Australia is becoming an obese nation. This series looks at how this has happened and more importantly, what we can do to stop the obesity epidemic.
Today Rob Moodie…
Businesses sponsor schools to increase sales and generate product loyalty.
Elizabeth/Table4Five
The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls' school teachers has once again brought the uncomfortable issue of corporate presence…
Children remember advertisements and, more often than not, they want what they see.
Dimitris Papazimouris
The impact of junk food advertising on childhood obesity is a topic often debated in the media. One side calls for banning junk food advertising during children’s television viewing times while the other…