Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
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Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
In competing with Canada’s black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments’ policy choices.
Lindeman’s Ben Ean Moselle was the ultimate wine for everyone in the 1970s. But as Australia grew wealthier, its fortunes faded in competition with other, ‘finer’ wines.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Next generation finance bots are incredibly sophisticated.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
Rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work with innate human flaws.
Until late November, Bali’s high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
Scholars have started to investigate what it really means to be middle class in Africa.
The way children make choices about candy on Halloween tells us a lot about human psychology.
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
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