Online ratings and reviews may seem like a good way to see what other consumers think of a product but they can be to simplistic and misleading, research shows.
When they hear the music, some people want to dance. Other shoppers want to flee.
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Unlike vision or touch, sound is much more difficult to control or avoid; music in particular spills across thresholds and intrudes into situations where it is unwelcome.
Stores are engaged in an arms race to make online shopping less of an impersonal chore.
“Cooling-off” periods for purchases made in high-pressure selling situations like door-to-door sales don’t help consumers, research shows.
image from shutterstock.com
While some pundits claim the much-hyped shopping day that follows our Thanksgiving feasts has lost its relevance, the reality is a lot more complicated, as four important facts show.
Some of the bigger grocery retailers are moving away from convenience stores because of increased costs, difficulties reading the market and cannibalisation.