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John Lewis and Waitrose have launched their first joint Christmas advert, telling the story of a little girl and her dragon friend Edgar. John Lewis & Partners

Is this the last John Lewis Christmas ad?

As the British retail landscape shifts and sales fall, how much longer will Christmas ads be a fixture of the season?
In a move that suggests physical retail stores aren’t dead, Amazon has opened three bookstores and over 60 pop-up stores in the US, and has plans for up to 2,000 grocery stores. Shannon Stapleton/Reuters

Amazon drives a fifth city-shaping retail revolution

Urban retail space is being transformed yet again. Predictions of the demise of physical retailing in the face of online competition overlook its resilience over two centuries of disruptive innovations.

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