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Articles on YouTube

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The product placement is obvious, but are viewers aware that it is paid for? And do they care? AmazingPhil

Why product placement on YouTube can’t be regulated like television

Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Tracking the career of YouTube star Charles Trippy provides some insight into the dynamics of YouTube success. YouTube screenshot

Collaborations are key to kickstarting your YouTube career

It might be ancient in social media terms but YouTube – which has been around since 2005 – continues to capture popular attention, with a number of internet entrepreneurs successfully building careers…
Kjellberg argues his low-budget method is a ‘winning concept’.

YouTube games star PewDiePie is playing for global dominance

Does the name Felix Kjellberg sound familiar? How about PewDiePie? … Still nothing? Clearly you’re not one of the 31 million subscribers to YouTube’s most successful channel, PewDiePie, starring 24-year-old…
Managing Director of Google Australia and New Zealand Nick Leeder. AAP/Lukas Coch

Google boss: let internet flourish to boost productivity

The annual $27-billion boost to Australia’s productivity from internet innovation is at threat from policymakers who would…
What if there were an algorithm that could guarantee marketing success? Hanga Girl

How to make a YouTube viral video smash – the ingredients

Creating a 30 second YouTube movie that goes viral is the holy grail of marketing. So how is it done? Ensuring the success of a viral-produced movie is still largely hit-and-miss. Some of the more well-known…

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