The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Research shows that consumers don't like it when businesses make money. Why?
Major brands which suffer from high profile product recalls need to follow some basic rules to make sure they weather the storm.
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
The international condemnation of Israel's violent response to the Gaza protests shows how misplaced its "Brand Israel" campaign has been.
Critical thinking is of paramount importance, especially as it applies to research on the internet -- and to our energy future. Educators have a duty to ensure students avoid fake news on energy.
Appearing to co-operate is the best way to try to influence the terms of an inquiry and manage the bad press.
In the wake of the Vegas shooting, the NRA has turned the public's attention away from the core issue of banning guns by using a business strategy called issue management.
PR for dummies and despots.
The company is now in need of some serious crisis management.
Russia has seized upon loopholes in lobbying laws, hiring PR firms to influence American public opinion and policy in ways that advance Russia's strategic interests.
How not to handle it – British Airways have offered up a textbook example of getting almost everything wrong.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Health reporting requires asking the right questions and doing quality research. But specialist skills are also handy, especially when it comes to knowing the language and processes of science.
It doesn't happen often that a multinational will blink when taken on by an individual. But a passionate campaigner's successful crusade has shown how it can be done.
One needs to understand Malawian politics to appreciate the bizarre episode in which a state president was unaccounted for a month, leaving a nation rudderless and puzzled.
Journalists call it the 'dark arts', and public relations is more powerful than ever.