Articles on Marketing

Displaying 1 - 20 of 266 articles

Voice-enabled searches are becoming increasingly popular when it comes to web browsing, and that’s a problem for the food industry. (Shutterstock)

Hey Siri! Why are food retailers so slow to embrace technology?

According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that's a problem for the food industry.
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks. from www.shutterstock.com

Let’s untangle the murky politics around kids and food (and ditch the guilt)

The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Eating right is good for families. Monkey Business Images/Shutterstock.com

An app that nudges people to eat their veggies only works when it’s introduced with a human touch

Many of the low-income people who do use VeggieBook after downloading it at food pantries are eating more nutritious meals, often with more focused family time at the table.
Record companies released stereo demonstration albums that showcased how sound could move from left to right, creating a sense of movement. From the collection of Janet Borgerson and Jonathan Schroeder

How stereo was first sold to a skeptical public

Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth. (Shutterstock)

How did orthodontists sell orthodontics?

Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.

Top contributors

More