What have I done?
Most people consider themselves canny shoppers – but we're all human.
‘Tis the season to spend.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
Record companies released stereo demonstration albums that showcased how sound could move from left to right, creating a sense of movement.
From the collection of Janet Borgerson and Jonathan Schroeder
Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Forest remains after bushfire, Icy Creek Victoria, 1939.
We should remember past disasters - such as the 1939 Black Friday bushfires in which 71 people died - and learn from them.
The run up to Black Friday is often shrouded in secrecy, which makes buying things on the day a lot more frenetic.
Don’t let go.
AP Photo/Jeff Chiu
Psychological ownership is that feeling that someone stole 'your' parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we fell it's been violated.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Overselling slim results can get research findings into the hands of news consumers.
Breathless press releases, over-interpreted meta-analyses and other 'crud factors' mean that weak research results can get overhyped to the public. It's time for a cultural change in the social sciences.
Is a cassette player an “ordinary object” or a “mystery”? It depends on whom you ask, and ethnography can help you ask the right questions.
Big data is all the rage in management circles and beyond, yet little is said about the understanding needed with such voluminous data. An important lesson can be learned from ethnographic research.
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Do you distrust the companies that profit from the goods and services you buy? Research suggests most of us do.
Research shows that consumers don't like it when businesses make money. Why?
An Ottawa high school student looks at plain cigarette packaging examples on World No Tobacco Day in May 2016. Tobacco companies are railing against Ottawa’s plans for plain cigarette packaging in Canada.
THE CANADIAN PRESS/Sean Kilpatrick
The Canadian government is currently drafting regulations on plain packaging for cigarettes. Tobacco companies are trying to weaken the regulations via lobbying and misleading PR campaigns.
Gap released a back-to-school ad campaign a couple weeks ago which included a picture of a young girl wearing a hijab which raised many questions for many people.
Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
Times Square is the Mecca of advertising.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year.
AP Photo/Stacy Bengs
Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today's WNBA stars receive.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont., in February 2018. The company wants a a “greenhouse outlet” to sell its products.
THE CANADIAN PRESS/Sean Kilpatrick
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
RyanAir like most airlines ise price discrimination techniques to attract customers. Find out how.
Price discrimination is a strategy companies use to charge different prices to consumers for the same or similar product or service. How does it work?