Articles on Branding

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Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Can government-approved pot beat street weed?

In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
A potato farmer works his fields in Prince Edward Island. The time has come for Canada to go beyond growing crops and raising livestock; it’s time to expand its agri-food sector and create its own beloved food products. THE CANADIAN PRESS/Andrew Vaughan

As big food brands struggle, Canada has a golden opportunity

Canada does well growing crops and raising livestock, but it's missed the boat in developing its own popular food brands. As preferences change, Canada has a chance to shine in the agri-food sector.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April. (AP Photo/Don Ryan)

‘Where’s the weed?’ Branding is essential for cannabis companies

There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.

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