Articles on Branding

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Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Can government-approved pot beat street weed?

In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April. (AP Photo/Don Ryan)

‘Where’s the weed?’ Branding is essential for cannabis companies

There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada. Jae C. Hong/AP Photo

In Las Vegas, excess and fantasy bleed into tragedy

Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo). Naoya Fujii/Visual Hunt

Hermès: behind the scenes of the French luxury gem

Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.

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