Junk food adverts need to be banned near schools and nurseries – our children’s lives depend upon it.
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Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Both the Liberal and Labor parties focused their very first television ads of the 2016 campaign on Labor leader Bill Shorten.
How do you sell something that people want, but aren’t prepared to admit to? No, the online dating industry doesn’t know either.
Big Tobacco relies on tactics of deceit, delay and frustration which it has developed and refined over half a century.
Pope Francis’ mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
How do you sell something that solves a problem customers don’t know they have?
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
The lines are blurring between programs and commercials.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Some advertising content bypasses regulations to promote unrealistic beliefs about drugs.
It isn’t the size of the screen, but how big it appears on the retina.
Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Two ESPN NFL reporters ordered in on New Year’s Eve. They just didn’t tell anyone they’d been paid to do so.
Online in-play betting is likely to be a big growth area for the bookies, and consequently for TV stations. If legalised, what harm might this bring?
How the best brands tap into the spirit of the season.
The television industry is gathering massive amounts of information about us to tailor ads to our individual needs.
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.
Kontributor teratas
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
