It has long been claimed that subliminal messages work. Now two studies have set the record straight.
When the inevitable backlash happens, little changes.
Social media feedback has made businesses think twice about what makes a good customer.
TV talk and makeover shows have a preference for spectacle and conflict. But new collaborative models may be the future.
Marketers take advantage of the fact that children sometimes can't recognise the difference between product placement and advertising.
The food industry says it wants to help in the fight against obesity – but it needs regulation.
It's the adverts we notice least which work the most.
Eye-tracking technology helps us understand how people interact with their environment. This can improve policy and design, but can also be a tool for surveillance and control.
Both Trump and Clinton's reference to children in their campaigns could be cause for concern.
The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
The growing trend for ads to attract media attention for being outrageous or offensive has led to a conflation of sex and sexism that is doing great harm.
Action on Sugar doesn't think much of David Cameron's childhood obesity strategy, but will May do any better?
'Mediscare', Brexit and the negative-gearing campaign have all demonstrated that it is time for tighter regulation on truth in political advertising.
There were 1.39m gambling ads on television in 2012.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Junk food adverts need to be banned near schools and nurseries – our children's lives depend upon it.