How to cope with angry customers online

Monash University and Rutgers University

New research suggests mirroring the in-store experience online is the best way to deal with negative feedback. Researchers…

5 November 2012

Online reputation key to small business success

Harvard Business School

The success of small companies can be strongly affected by online user reviews, a Harvard Business School research report…

29 June 2011

Ryerson University

Loyalty programs do not necessarily lead to a company making greater profits, Ryerson University research has found. Increasing…