Bob Marley performs at a ‘Viva Zimbabwe’ independence celebration in April 1980.
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How did a musician whose songs were suffused with messages of anti-capitalism and anti-imperialism become so commercialized?
Elmo’s post went viral with social media users who resonate with his iconic branding.
(Twitter/Elmo)
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Millions of dollars go into each Super Bowl ad.
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
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Your next holiday could be a chance for some retail research.
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Should luxury brands display their logo on everything?
Peering into the past.
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If history had taken another path, bar codes would look dramatically different today.
Emotions often run high during the Super Bowl – and that includes during the commercial breaks.
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Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future.
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Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
Both direct and indirect misinformation influence brand trust.
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Trust in brands may be eroded as awareness of misinformation increases according to new research.
Neither rain, nor snow, nor sleet, nor hail shall keep a streaker from their self-appointed activity.
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A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.
Drivers often believe that semi-autonomous systems are more autonomous than they are designed to be.
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Tesla’s recall of over two million vehicles in the U.S. and Canada is meant to address driver overreliance on the semi-autonomous Autopilot feature.
In November 2023, a bottle of Macallan Scotch whisky fetched the highest price of all time for a bottle of wine or spirits.
Wiktor Szymanowicz/Future Publishing via Getty Images
The history of whiskey is one of perception, not necessarily quality.
James Bond (Daniel Craig) behind the wheel of an Aston Martin in ‘Death Can Wait’.
The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
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Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
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Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers
Marketers are ready and willing to take on the challenge of driving sustainability.
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Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Shoppers are looking for value this holiday season.
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With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
The stands at Kansas City Chiefs games look different than they used to.
Kirill Kudryavtsev/AFP/Getty Images
Of course the NFL is embracing Taylor Swift.
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Our new study analysed the packages of around 8,000 food and drink products to understand the marketing techniques used.
AAP Image/Richard Wainwright
Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?