Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
Rigor acadêmico, estilo jornalístico
Todos os artigos de Marketing
Exibindo 61 - 80 de 427 artigos
Gen Z’s interest in flip phones is the latest in a series of obsessions young people have for the aesthetic of the 1990s and 2000s.
There will be not one, but seven crowns present at the king’s coronation ceremony.
The film conveys an uncomfortable truth: Jordan was merely a vessel for Nike’s meteoric rise.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Artificial intelligence is escalating the battle between spam senders and spam blockers. Recent advances could mean more convincing pitches to get you to click, buy and give up personal information.
Vapes were marketed as healthy, sexy, sleek and environmentally friendly. It’s time we clamped down on these dodgy claims.
It might be the world’s most famous album cover, but an album with a strikingly similar cover was released 30 years before The Dark Side of the Moon.
A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
A public relations move by Loblaw Companies is just the latest in a long line of big business antics stretching back to pre-Confederation fur trade in Canada.
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
Big Tobacco’s efforts to rehabilitate its image should not go unchallenged because the tobacco industry’s goal remains advancing corporate profit at the expense of public health.
Queen Elizabeth II headed up an impressive global brand, the new king must maintain this success
Fashion has a notorious environmental footprint, and long-standing fast fashion marketing practices are exaggerating this further.
The size of food images on product packaging plays a key role in exacerbating diet-related illnesses and obesity.
Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.
New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Principais colaboradores
-
Professor of Marketing, University of Birmingham
-
Lecturer, Research School of Management, Australian National University
-
Senior Lecturer in Retail Marketing, University of Tasmania
-
Professor of Sport and Geopolitical Economy, SKEMA Business School
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
-
Senior Lecturer in Marketing, University of Nottingham
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Associate Professor, Operations Research, Brock University
-
Associate Professor, University of Technology Sydney
-
Professor of Marketing, University of Southampton
-
Professor, University of Galway
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Professor of Public Health Policy, Deakin University
