Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Legend has it that African Americans soldiers brought back a love of cognac after service in Europe in World War II. It’s a lovely story, but the history goes back much further.
America’s veneration of gun ownership is seconded only by its commitment to rendering armed Blacks as an existential danger to the civility and structure of America.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.