Ford’s electric F-150 pickup won’t roll off assembly lines until early 2022, but the company has received thousands of preorders already for a vehicle aimed at the mass market, not eco-buyers.
A certification mark, such as Coffee Kenya, can be used by small businesses to indicate a guarantee of quality.
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Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Companies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice.
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Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
Developing a viable confectionery industry is essential for Africa’s cocoa giants.
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Tension between the government’s economic and public health priorities is preventing stronger fiscal measures to address nutrition-related noncommunicable diseases.
The consumption of a lot of soft drinks is linked to increased obesity.
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Anyone who wants to market to ‘Zoomers’ needs to do their research first.
Bank buildings rise above the business district of Lagos. Banks must effectively communicate the impact of their engagement with women.
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From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
Shasha Wang, Queensland University of Technology e Gary Mortimer, Queensland University of Technology
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
An Amsterdam storefront shows the type of creative and colourful cannabis packaging seen in other jurisdictions.
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Health Canada should revise its cannabis regulations to let producers differentiate themselves from competitors and explain their products to consumers.
Elliott Zaagman from Michigan casts his ballot in the Democrats Abroad global presidential primary at Foreign Correspondents’ Club of Thailand, March 3, 2020.
(AP Photo/Sakchai Lalit)
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by.
(Domingo Alvarez/Unsplash)
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point.
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According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
Spending money can seem a bit easier when you’re in physical pain.
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