Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Time-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now.
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Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
News outlets sometimes use hashtags to promote their stories.
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Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
There are different rules for ads on TV versus online.
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This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
A whopping 12% of the population aged 13 to 38 consider themselves social influencers, according to marketing company Morning Consult.
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The sale of women’s backpacks is up by more than 20 per cent in the past year: but why can’t we just call it a backpack? Why does it have to be a ‘lady backpack?’
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
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Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon plans to retrain 100,000 employees in new technologies.
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Amazon’s plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
Barbie’s designer, Ruth Handler, at a 40th-anniversary party for the famous doll in New York.
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2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.