Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
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There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
Scholars have started to investigate what it really means to be middle class in Africa.
The way children make choices about candy on Halloween tells us a lot about human psychology.
From the sounds of some brands’ marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Colour can have surprising effects on us, which we are only now beginning to understand.
Our behaviour is far more selfish than we might like to believe.
President Trump’s fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we’re becoming complacent?
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Hedonism has a complex relationship with binge drinking – part cause, part solution. Here’s why.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19,6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Similar tactics are in play that were used in the UK in the 1950s and 1960s.
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
Principais colaboradores
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
