Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.
The number of people who die from climate change each year is roughly the same as the number of people who die from tobacco use.
Tests found PFAS in school uniforms, pillows, upholstered furniture and several other items that are often next to children’s skin and near their noses and mouths.
A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah. The book sets out the ceremony for the Seder meal.
A combination of volume, technology and financial need has opened the door to sleazy and dangerous advertisements on reputable websites.
A recent study found that an unexpected run in the NCAA men’s basketball tournament can boost enrollment.
For many, the pandemic switched the focus away from financial gain.
Many countries are experimenting with different forms of government support for journalism, but the question is about what works best and is sustainable.
Social media isn’t simply awash in conspiracy theories and extremism. It contains pathways designed to lead people to ever more extreme material.
See a package of Cup Noodles and you might think of dorm rooms and cheap calories. But there was a time when eating out of Cup Noodle’s iconic packaging exuded cosmopolitanism.
New research shows how companies were keen to be viewed as part of the solution.
Skin lighteners are being used more than ever before, especially in urban areas and among men.
A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Targeted online ads allow shady advertisers to fly under radar. History shows a need for public accountability.
Sponsorship is key to holding some of the most popular events in the world.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.
More advertising and “smarter” search algorithms are changing how Googling works.