Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
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Articles sur Marketing
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While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Tipping seems to be more coercive and less tied to service quality these days.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Emphasizing self-sufficiency in fundraising pitches can increase charitable donations, a marketing scholar has found.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Clever marketing of the “Barbie” movie and related merchandise have secured this iconic brand even greater recognition and financial success.
Legend has it that African Americans soldiers brought back a love of cognac after service in Europe in World War II. It’s a lovely story, but the history goes back much further.
America’s veneration of gun ownership is seconded only by its commitment to rendering armed Blacks as an existential danger to the civility and structure of America.
A 90% crop loss in the Peach State may sound like a disaster, but Georgia isn’t actually the Big Apple of peach production that it claims to be.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Lagos is famous for its congested traffic. Cycling could help change this image.
New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
Coca-Cola has made ambitions climate and sustainability pledges, but marketing its products worldwide will always be a top priority.
Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
Gen Z’s interest in flip phones is the latest in a series of obsessions young people have for the aesthetic of the 1990s and 2000s.
There will be not one, but seven crowns present at the king’s coronation ceremony.
Les contributeurs les plus fréquents
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Director, Master of Business Administration (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Louise Grimmer est un·e ami·e de La Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Senior Professor, Kedge Business School
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Public Health Policy, Deakin University
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Associate Professor in Marketing, RMIT University
