Queen Elizabeth II headed up an impressive global brand, the new king must maintain this success
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Articles sur Marketing
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Fashion has a notorious environmental footprint, and long-standing fast fashion marketing practices are exaggerating this further.
The size of food images on product packaging plays a key role in exacerbating diet-related illnesses and obesity.
Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.
New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Competition is hurting charities and the causes for which they raise funds. There must be a better way.
New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
Companies may be using the positive impacts of sport to divert attention from their roles in furthering climate change.
New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
A series of studies shows people taking care of loved ones equate effort with love, making them feel guilty for using a product that reduces that effort.
Fashion designers managing their individual brands while working at renowned companies should strike a balance between benefiting from the affiliation and maintaining their independence.
Our research shows what valuable followers fume about.
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Les contributeurs les plus fréquents
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Director, Centre for Employee and Consumer Wellbeing; Senior Lecturer, Deakin Business School, Deakin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Senior Lecturer in Marketing, University of Tasmania
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Senior Professor, Kedge Business School
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Associate Professor, Operations Research, Brock University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Director of UWA Centre for Software Practice, The University of Western Australia
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Associate Professor, University of Technology Sydney
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Associate Professor, Deakin University
