Many factors can influence people to evacuate or stay in place when disasters loom. Research using Facebook posts suggests that people with broad social networks are more apt to get moving.
Many factors can influence people to evacuate or stay in place when disasters threaten. New research using Facebook posts suggests that people with broad social networks are more apt to move.
We used the latest techniques from artificial intelligence to study how support for or opposition to a piece of fake news can spread within a social network.
Instagram is in fashion, literally. Brands use it in a variety of ways, but some still have significant room for growth. And they’re not necessarily the ones you imagine.
Google and Facebook reign supreme over digital advertising. Yet the Cambridge Analytica scandal, and when the effectiveness of this advertising seems limited, should we ban this model?
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
Today’s communications platforms and the algorithms that power them have led to a radical change in how public discourse is conducted and public opinion formed.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.