Menu Close

Articles on Customer satisfaction

Displaying all articles

Cutting back on pricier food items and focusing on more affordable staple foods could help consumers deal with rising food costs, but these strategies affect brand loyalty. (Shutterstock)

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Visa and Mastercard both recently agreed to remove their no-surcharge rule, leaving businesses free to pass these fees along to customers. (Shutterstock)

How Canada’s new credit card surcharge will affect consumers and businesses

Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
Retailers have refocussed their attention on location – but not their location, your location. Shutterstock

Location and voice technology are the future of retail

We’re not going to stop wandering through shopping centres anytime soon, but mobile, micro-location and voice technologies are set to transform the retail experience.
Companies with no-tipping policies can affect customer satisfaction. Pra Chid/Shutterstock.com

How the war on tipping harms customers

Some observers say we should eliminate tipping in restaurants because of the negative impact on workers. But how do customers feel about that?

How to cope with angry customers online

New research suggests mirroring the in-store experience online is the best way to deal with negative feedback. Researchers…

Top contributors

More