Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
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Articles on Colin Kaepernick
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For the NFL, playing the national anthem started as a patriotic marketing ploy. It’s now played before every game alongside ‘Lift Every Voice,’ the Black national anthem, and ‘America the Beautiful.’
In the absence of meaningful national dialogue about race, the American public often turns to entertainers to unpack complicated social issues.
On-field demonstrations of remembrance and protest are able to harness potent political power.
Brady taking a knee is counter to both the man and the league. Nonetheless, had he done so, he would have been received much more favourably.
Those who booed the England team for their anti-racist demonstrations are part of a long tradition of silencing protest in sport
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
For decades, athletes, as a general rule, steered clear of politics. Teams and sponsors liked it that way, and fans did, too. No more.
When professional athletes refuse to play, they engage in activism that can’t be co-opted by team owners and corporate sponsors.
The NBA stands behind the rights of players to protest. But the league finds itself in a delicate position, trapped between the competing demands of its advertisers, TV partners, owners and players.
The Black Lives Matter movement reminds us that using national anthems at sporting events is often insensitive and whitewashes the prevalence of racism in sport.
From Super Bowl ads to Netflix documentaries, the complicated issues of criminal justice are portrayed in simplistic and highly political ways.
There’s no First Amendment in the workplace, which leaves worker activists at the whim of their employers.
Several Indigenous rugby league players have vowed not to sing the national anthem during this week’s State of Origin match. Will the protest spark a conversation, or fizzle out?
Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.
Football plays an important role in American culture. Experts point out some ethical questions you might consider asking this season.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
Much of the discussion about “Take a Knee” has overlooked the issues of justice and social exclusion, and especially environmental matters. That’s something to think about during the Super Bowl.
The main reason owners and athletes stay away from mixing politics and sport is that it allows them to sell their product more easily. In doing so, pro sports conforms to classic capitalist ideology.
Almost 50 years ago, a white, non-American athlete supported Black athletes protesting racial injustice. Peter Norman paid a price for taking a stand. Canada’s Sidney Crosby is no Peter Norman.
Top contributors
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Senior Lecturer in Sport and Management, University of South Australia
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Senior Lecturer in Marketing, University of Canterbury
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Senior Lecturer in Marketing, Auckland University of Technology
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Head Of Department in Department of Sport & Event Management, Bournemouth University
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Lecturer of Marketing, RMIT University
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Associate Professor of Sport Management, University of Technology Sydney
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Senior Lecturer, Modern European History and Sports History, Macquarie University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Assistant Professor of African American Studies and Communication Arts & Sciences, Penn State
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Professor of Marketing, York University, Canada
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Resident Physician in Psychiatry, Yale University
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Associate Professor of Law, University of Oregon
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Assistant Professor of Climate Adaptation, University of Washington
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Associate Vice President for Entrepreneurship and Innovation, Clemson University
