TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
New Zealand has proposed new fuel standards, along with a consumer rebates for cleaner cars – paid for by higher costs for high-polluting cars – to cut its rising transport emissions.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Wendy Melillo, American University School of Communication
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it’s causing harm as well as good.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn’t changed yet.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn’t new. In fact, it’s almost as old as our cities.
Caroline Fisher on the spin machines of #AusVotes19
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".