People with the Pride Alliance Network, sponsored by Starbucks, walk along Ocean Drive during the 11th annual Pride Parade as part of Miami Beach Pride week on April 7, 2019, in Miami Beach, Florida.
While many companies promote social causes, advocates are skeptical of how genuine their commitment is.
Public protests over Georgia’s voting law likely contributed to many companies’ taking a strong stand.
AP Photo/Jeff Amy
The growing rift between Republicans and US businesses has widened in recent weeks over efforts to restrict voting across the country.
The logos may have been printed too soon.
AP Photo/John Bazemore
Usually, companies use this power to secure financial benefits for themselves, such as tax or regulation relief. But increasingly, they’re using it for social causes as well.
Young people have dominated Black Lives Matter protests.
Millennials and Gen Z overwhelmingly support the movement, and consumer brands are well aware of their growing spending power.
Dozens of companies have recently expressed support for Black Lives Matter.
Jessica Felicio via unsplash
Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
A ‘Black Lives Matter’ billboard hangs above a Modell’s in New York.
Timothy A. Clary/AFP via Getty Images
Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
Though Qantas chief executive Alan Joyce might be outspoken on some progressive issues, he supports the system that pays him 300 times that of the average Australian.
The phoney debate about corporate activism distracts from the need for a debate about inequality.
AAP Image/Mick Tsikas
Opposition leader Anthony Albanese appears to be distancing himself from his predecessor Bill Shorten with his pro-business rhetoric.
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement.
Proctor & Gamble
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Who knew a razor blade company could become so controversial?
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
Gillette’s ‘the best a man can get’ campaign exemplifies a new type of corporate political activism.
Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.
Businesses pulling out of the recent Saudi investment conference over journalist Jamal Khashoggi’s death is just the latest example.
Instead of fighting other countries, we should be fighting our overflowing landfills.
Trump’s plan to slap $200 billion more in tariffs on Chinese goods is premised on yesterday’s waste-fueled economy. Tomorrow’s economy is ‘circular.’
D. Ross Cameron / EPA
Four reasons why the line between activism and business is blurring.
Children wait at a private charity after being released by Customs and Border Protection.
AP Photo/Eric Gay
United’s CEO called the Trump policy ‘in deep conflict’ with his company’s values, the latest example of a corporate leader speaking out on a political issue, something almost unheard of a few decades ago.
So long Roseanne?
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
While some CEOs have been critical of Trump and his policies, most have tried to stay neutral.
Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.
Does this man understand how his company can be a responsible member of society?
AP Photo/Pablo Martinez Monsivais
Facebook is realizing it has broad obligations to society. Here’s how it could start meeting them.
Students who walked out of school protest against gun violence in front of the White House.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can’t escape politics in an age saturated with social media.
Managers’ short term incentives mean they can’t follow through on grand climate change programs.
Climate change may be a business opportunity, but research shows that market forces serve to systematically undermine climate change programs.