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Articles sur Nike

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What will it take for the metaverse to live up to its potential? (Shutterstock)

What is the metaverse, and what can we do there?

The metaverse is being hyped as a game-changing virtual platform that will transform our digital lives. But it has some inherent challenges to overcome in order to achieve mass adoption.
Gonzaga forward Drew Timme’s mustache – and his basketball skills – helped him earn an endorsement from Dollar Shave Club. AP Photo/Craig Mitchelldyer

March Madness stars can now cash in on endorsements – but some limits set by states and universities may still be unconstitutional

States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Muscovites rushed to buy furniture and other goods from IKEA before it closed its Russian stores. AP Photo/Vladimir Kondrashov

Why Apple, Disney, IKEA and hundreds of other Western companies are abandoning Russia with barely a shrug

Over 300 companies so far have closed stores, reassigned staff or halted sales in Russia in the two weeks since the invasion began.
The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells. (AP Photo/Andy Wong)

Victoria’s Secret joins the ‘inclusive revolution,’ finally realizing diversity sells

Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.

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