Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
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Artículos sobre Advertising
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There is a growing public wariness about the performance of the media, which are increasingly accused of being partisan.
The explosive viral spread of the grainy but dramatic footage shows the limits of mainstream media ethics.
We interviewed 11- to 17-year-olds and they told us gambling advertising is so pervasive in their lives, it’s become normalised.
Could Google’s undisputed dominance as a search engine come under threat from AI?
Today it’s smart technology that will defend drivers and pedestrians. Over a century ago, it was the Klaxon horn.
Australians lose more money gambling on sports, per capita, than any country in the world.
Many feel the money could be better spent developing local sport.
Free period products and being able to deal with your period without shame or restrictions should, however, be a basic human right.
Companies need to show that they are socially aware.
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
The new book is structured around apartheid profiteers, war profiteers, state capture profiteers, welfare profiteers, failing auditors, conspiring consultants and bad lawyers.
Our research into tourism tropes shows how advertising campaigns in Pacific nations recycle some troubling stereotypes.
None of the major digital platforms lets the public see what advertising they carry and how it’s targeted, according to a new report.
Social media ads are set to change under new content marketing regulations.
The relationship between the state and media soured just months into the Kenyatta regime.
Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.
The number of people who die from climate change each year is roughly the same as the number of people who die from tobacco use.
Tests found PFAS in school uniforms, pillows, upholstered furniture and several other items that are often next to children’s skin and near their noses and mouths.
A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah. The book sets out the ceremony for the Seder meal.
Principales colaboradores
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, RMIT University
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Associate Professor, University of Technology Sydney
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer es Amigo de The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer in Politics, The University of Melbourne
