Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
Social media platforms have policies prohibiting the promotion of tobacco products, including vaping. But these policies are routinely violated, with little or no consequences.
The US military’s switch to an all-volunteer force in 1973 led to a series of magazine ads that sought to portray military service as a way for women and people of color to move up in society.