Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
The COVID-19 pandemic has cast a harsh light on global commerce in wildlife. But many accounts focus on demand from Asia, ignoring the role of US and European consumers.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
While natural fibre textiles like cotton have generated an environmentally friendly reputation in recent years they might be just as bad as microplastic textiles like polyester and Nylon.
We’ve had books, films, plays, theme parks, bars and endless paraphernalia. But after more than 20 years of Harry Potter mania, its commercial spell might finally be waning.
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?