A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
Many communities are banning single-use plastic shopping bags to reduce pollution, but a study in California shows that some consumers responded by purchasing more heavy plastic trash bags.
Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Hidden slavery is a growing global problem but we continue to turn a blind eye and embrace a seemingly insatiable demand for fast, cheap goods and services.
Meet the ‘Yeah-buts’ - those who know plastic is bad for the environment, but can’t get behind the bag ban because it affects their own convenience. This mindset can stall the best-laid green plans.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Trying to keep cool this summer while not blowing the power bill? A new mobile game aims to encourage energy efficiency - and research shows it can be more effective than simple advertising campaigns.
The success of the plastic bag ban announced by Australia’s big two supermarkets will hinge on whether they can persuade customers to change an engrained behaviour - without annoying them.