With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
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Articles on Consumers
Displaying 21 - 40 of 237 articles
Countries that have adopted clear food labels have seen the health benefits. Researchers explain how a new system to alert South African consumers to unhealthy choices was developed.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
To really understand social interactions, researchers need to look beyond figures like mobile phone location data.
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Taxing consumption that contributes to climate change hits the poor the hardest, while overlooking the huge profits tied to greenhouse gas emissions.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
The popularity of unconventional luxury brand collaborations with young adult Chinese consumers opens potential opportunities for local producers of high end goods.
Research shows that inflation is not the same for everyone, and neither are its effects.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Companies tend to focus on appeasing angry customers after a data breach. New research shows they may want to pay more attention to customers who are afraid to return to their site.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Ten years after the collapse at Rana Plaza in Bangladesh, the garment industry’s deadliest disaster, reforms are incomplete. The opaqueness of today’s complex supply chain is part of the problem.
The perspective that U.S. retailers are somehow more prone to failure than Canadian retail chains is unconvincing, but the Canadian retail landscape is challenging for newcomers.
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
Top contributors
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Professor of Law, St. John's University
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Professor of Marketing, University of Birmingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Markets, Public Policy and Law, Boston University
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Susman Professor in Sustainability and Professor of Marketing, Penn State
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Professor of Clinical Education, St. John's University
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Berry Chair of New Technologies in Marketing and Professor of Marketing, The Ohio State University
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Professor of Clinical Education, St. John's University
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Senior Lecturer in Marketing, Retailing and Consumer Behaviour, University of Tasmania
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Lecturer in Marketing, Newcastle University
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Professor of Law, Monash University
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Marlene and Morton Meyerson Centennial Professor of Business, Department of Marketing and Department of Business, Government and Society, The University of Texas at Austin
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Lecturer in Law, Lancaster University
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Reader in Consumer Psychology, Anglia Ruskin University
