Pharmaceutical companies can use prescription medication ads to mislead an unwitting public for the sake of profits. While Australia prohibits such ads, the laws don’t go far enough.
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Debates used to be a public service. Now they’re akin to the WWE – a blend of fiction and reality, with the candidates and networks all adhering to the same script.
The retailer’s emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
The first World Series radio broadcasts were a far cry from today’s pricey television productions.
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
The scandal around the German car maker is all the more galling for a company that created arguably the best advertising in history.
It’s been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
The rapid uptake of adblocking software on Apple’s latest devices shows that most users would be happy to see the back of online advertising.
Trump is an ad-man’s dream, a candidate who reflects what the best advertisements possess.
The Minerals Council’s new coal ad is the latest to attract derision online. But for the resources industry, the mockery may just be collateral damage in the wider mission to reach out to its supporters.
It’s not necessarily the redesign that matters – it’s when and how you unveil it.
Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
New research shows that the old advertising maxim ‘sex and violence sell’ may be bad for business.
Online ads are already under pressure from ad blockers, so Apple’s decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
The data tell the story: mobile ads work.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Kontributor teratas
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
