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A vegan activist holds up a protest sign during a demonstration in Montréal. The movement is unflinching in its efforts to change how people look at consuming food. (Shutterstock)

As vegan activism grows, politicians aim to protect agri-business, restaurateurs

Vegan activists are doing more than promoting healthy diets, they are increasingly vocal about the ethical treatment of animals and pushing for social change.
Vegan activists have historically been vocal in their ‘meat is murder’ campaigns. With a plant-based protein revolution upon us, it’s time vegans rethought their tactics. (Shutterstock)

Why vegan activists should switch gears

If pro-veganism campaigns are in bad taste, veganism has a lot to lose, as we all do. The market needs vegan activists who are rational and present their ideas thoughtfully, with the intent to educate.

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