Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Sell-out product 'drops' are the new way that brands get millennials hooked on their goods.
How did K come to be used more often in brand names than would be expected by chance?
In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
The IOC is incredibly protective of the Olympic brand. The rings, Rio 2016, and even the flame are all heavily guarded.
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Donald Trump's support among Republican voters has remained strong even as he has disparaged a variety of groups. Will his support from his business partners do the same?
Research suggests that universities in South Africa haven't paid much attention to the potential harm that social media could cause - and the benefits it could create.
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.