Articles on Branding

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People’s sense of self is partly determined by the groups to which they belong: “I’m a smoker”. moriza/flickr

Goodbye glamour-puss and rugged hero: smokers lose brand identity with plain cigarette packaging

Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.
Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies. Chris Wattie/Reuters

How the tobacco industry is gaming Australian health regulations

Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.

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