Articles on Advertising

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Cate Blanchett is among the celebrities pressed into service to persuade us on political issues. AAP/WWF

Selling the political message: what makes a good advert?

MEDIA & DEMOCRACY: This afternoon, Andrew Hughes examines which recent political adverts have been a success, as part of The Conversation’s week-long series on how the media influences the way our…
Kevin Rudd used to manage his brand well, but was toppled after an advertising campaign against him. AAP/YouTube

Democracy is dead, long live political marketing

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
Celebrities may inspire and help advertise products, but they have no place in politics. AAP Image/Paul Miller

Forget the fantasy politics – advertising is no substitute for debate

*MEDIA & DEMOCRACY: Today, The Conversation launches a week-long series, looking at how the media influences the way our representatives develop policy. Robin Canniford explains why advertising spin…

Quick disclaimers reduce sales

Quick disclaimers read out at the end of TV and radio advertisements can reduce brand trust and negatively affect sales…

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