Articles on Advertising

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Efforts to reduce young people’s reliance on alcohol face a huge obstacle in the form of alcohol advertising. Lala Roe

Advertising’s role in how young people interact with alcohol

The most recent guidelines on appropriate alcohol consumption from the National Health and Medical Research Council (NHMRC) are a hard sell to a hard-drinking public. And this is despite growing concerns…
Many proposed measures for curbing obesity around the work are aimed at restricting the intake sugar from soft drinks. Robert Huffstutter

Another day, another anti-obesity campaign, but will this one work?

Merely two months into the new year and we have already seen a plethora of local and international efforts aimed at curbing what appears to be the inexorable rise of obesity. Some of these initiatives…
When does marketing spin cross the line to become misleading advertising? Flickr\Just1of7billion

Where should we draw the line on misleading advertising?

Two recent cases highlight the problem of misleading advertising. In the United States, the Federal Trade Commission (FTC) has dismissed an appeal by POM Wonderful about health claims for their juice…
Nearly three-quarters of the parents said they were pestered by their children into buying food. EPA Sam Stephenson

Give in to pester power at the supermarket checkout? You’re not alone

While we think of junk food marketing as something that happens during television commercial breaks or on massive billboard signs, supermarkets are yet another advertising frontier for food companies…
According to official figures, the time fathers spend with their children has been static since 1997. flip & serena/Flickr

Detecting the sea change in men’s feelings for their children

The success of House Husbands, the Australian drama featuring four hands-on dads may be a signal that today’s fathers really want more involvement in their children’s lives than did previous generations…
Nine CEO David Gyngell has secured a lifeline for the ailing television network. AAP

Debt deal saves Channel Nine — for now

Channel Nine is a station of two tales. The first is the positive story its viewers see: smiling in-house celebrities, reliable newsreaders, and blockbuster programs such as House Husbands, The Voice…
We want our pets to be happy, but how much luxury do they need? nezitic[x]/flickr

What about your carbon pawprint?

People around the world are worrying about their carbon footprint. But what about their furry friends’ carbon pawprints? Consider the numbers: there are currently around 1 billion pet cats and dogs worldwide…
The new government campaign misses the mark. Australian government

No advantage for Gillard in misguided asylum seeker campaign

With 5,459 attempted boat arrivals to Australia in the first half of 2012, an increase of 894 since last year, it is no wonder the prime minister is desperate to demonstrate she is combating people smuggling…
A recent decision by Australia’s Advertising Standards Bureau around comments left on Smirnoff’s Facebook page comes as companies re-evaluate its value. Flickr/Owen W.Brown

Smirnoff and Facebook - Not the perfect mix?

Imagine a world in which advertising companies were held directly accountable for the vision of the world their ads portrayed. Accountability could range from simple things like why deodorants don’t immediately…
Liam Lenten presents Part 5 of Some Sports Economics.

Media broadcast rights and the Prisoner’s Dilemma (VIDEO)

Welcome to Some Sports Economics, a six-part video series explaining economic concepts through sport, by La Trobe University senior lecturer, Liam Lenten. In the fifth part of this series, Liam looks at…
As the “rivers of gold”- classifieds - dry up, there are alternative revenue models emerging - although none offer a simplistic panacea to the media industry. AAP

As the ‘rivers of gold’ dry up, what business model will save media?

Journalists have never been particularly fond of advertising or advertisers – to most journalists, advertising was space and time taken away from good stories and advertisers were commercial interests…
The Menzies government was voted in with the help of the John Henry Austral ads. National Library of Australia

Liberal Party ads from the 1940s speak today’s political language

After languishing in an archive box at Melbourne University for more than 20 years, an astonishing piece of Australian political history has recently been dusted off and digitised. The university has unearthed…
Coles is among a number of companies that have misjudged social media campaigns. AAP/Alan Porrit

Fishing for compliments: a dangerous marketing strategy

My central problem with branded clothing is my reluctance to actually be branded. Why on earth would I pay to advertise someone? When a Kiwi can make a motza from auctioning her buttock flesh to a strip…
Children remember advertisements and, more often than not, they want what they see. Dimitris Papazimouris

Fat Free TV – one step towards tackling childhood obesity

The impact of junk food advertising on childhood obesity is a topic often debated in the media. One side calls for banning junk food advertising during children’s television viewing times while the other…
ACMA has handballed responsibility for regulating junk food advertising to kids to a preventive health agency. Eekadman

Junk food advertising to kids – what’s next for regulation?

There’s no evidence that industry self-regulation works to restrict junk food advertising to children. That’s the unsurprising finding of the Australian Communications and Media Authority’s (ACMA) long-awaited…
Plain packaging is one of many health reforms to enter or pass through parliament last week. AAP

Plain packaging wraps up a big year for health legislation in 2011

The final sitting of federal parliament last week lacked no drama, ending with the sudden induction of Peter Slipper as speaker. It was also a mammoth week for health legislation, with the passing of the…
The multi-country study concluded that in Australia, television advertising’s contribution to childhood obesity is between 10% and 28%. Maggie Osterberg

Government, parents or advertisers: who should decide what kids watch and eat?

A recent complaint to the Advertising Standards Board by the Obesity Policy Coalition about a Smarties online colouring-in competition aimed at three- to ten-year-olds, and a bill introduced by Greens…

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