Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today’s WNBA stars receive.
Things and experiences that once seemed so enjoyable usually grow dull over time, something known as hedonic adaptation. Chopsticks offer one way to get some of that pleasure back.
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Google and Facebook reign supreme over digital advertising. Yet the Cambridge Analytica scandal, and when the effectiveness of this advertising seems limited, should we ban this model?
Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
While often lumped with other European populist parties, Beppe Grillo’s M5S is a movement of activist fans mobilized by the messages of his “celebrity brand”.
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
Some of New Zealand’s most trusted brands are implementing strategies that are misleading domestic consumers and risking their long-term brand reputation.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.