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Articles on Advertising

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Ads that appear in broadsheet newspapers continue to have more appeal than their annoying, online counterparts. 'Laptop,' via www.shutterstock.com

How native advertisements could be the solution to the internet’s bad-ad problem

Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
In a world that is already filled with clutter, simplicity is a strong message. Google

Yes, Google has a new logo – but why?

Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
Many Facebook users view ads as a violation of their personal space. 'laptop' via www.shutterstock.com

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.

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