The Hollywood actor’s controversial role in a perfume ad has drawn criticism for ‘cultural appropriation’. But it’s not as simple as that.
Academic rigour, journalistic flair
Articles on Advertising
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TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Beers with sexist names and labels were banned from the Great British Beer Festival this summer.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
New Zealand has proposed new fuel standards, along with a consumer rebates for cleaner cars – paid for by higher costs for high-polluting cars – to cut its rising transport emissions.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn’t matter how many followers influencers have.
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it’s causing harm as well as good.
Successful communication is about understanding feelings.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
As new rules come into force to stop damaging gender stereotypes in advertising, a psychologist assess what impact they will have.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn’t changed yet.
How sperm bank marketing meets the growing demand for donations.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn’t new. In fact, it’s almost as old as our cities.
The group’s bottom line has been shaky for years. And its board has been unwilling or unable to respond.
Caroline Fisher on the spin machines of #AusVotes19
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Consumption has become the primary form of self-identity and self-expression.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
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Associate Professor in Marketing, RMIT University
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