Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Academic rigour, journalistic flair
Articles on Marketing
Displaying 1 - 20 of 394 articles
Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
Of course the NFL is embracing Taylor Swift.
Our new study analysed the packages of around 8,000 food and drink products to understand the marketing techniques used.
Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
You’re a bee, and your favourite flower is out of nectar. What do you do?
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Tipping seems to be more coercive and less tied to service quality these days.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Emphasizing self-sufficiency in fundraising pitches can increase charitable donations, a marketing scholar has found.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
Clever marketing of the “Barbie” movie and related merchandise have secured this iconic brand even greater recognition and financial success.
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Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Professor, University of Galway
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Professor of Public Health Policy, Deakin University
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Director of UWA Centre for Software Practice, The University of Western Australia
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
