Official Olympics merch.
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
Make that brand sparkle again.
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
Five rings to rule them all.
lazyllama / Shutterstock.com
The IOC is incredibly protective of the Olympic brand. The rings, Rio 2016, and even the flame are all heavily guarded.
Bold claims from adland have left us inured to deception.
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
Not everyone is impressed.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Preaching to the converted.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
Danger lurks when customers are the be all and end all.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Donald Trump's support among Republican voters has remained strong even as he has disparaged a variety of groups. Will his support from his business partners do the same?
Social media can benefit or harm universities – and it must be carefully managed.
Research suggests that universities in South Africa haven't paid much attention to the potential harm that social media could cause - and the benefits it could create.
© Thomas Dekeyser
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Marilyn Monroe appeared on the cover of Playboy’s first issue in 1953.
According to a pornography historian, Playboy was always able to stay above the fray because nudity was never central to its brand.
DavidGraham86 / Shutterstock.com
The short and long-term impact of hosting the Rugby World Cup for the whole of the UK.
May the hype be with you.
The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
Google now has the unenviable task of redoing all iterations of its old logo.
It's not necessarily the redesign that matters – it's when and how you unveil it.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Erik S Lesser/EPA
Canadian tennis star Eugenie Bouchard has topped the list of most marketable athletes.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
Islamic State recruitment.
Karl-Ludwig Poggemann / flickr
Islamic State's corporate branding is drawing droves of young people to fight its cause. It's enough to make any ad agency envious.
A little branding can go a long way in the corporate suite.
Bar code on head from www.shutterstock.com
Not in terms of the Kardashian-style "personal brands" in vogue these days, but by using the practice's core principles to make leaders better and more mindful of diversity.
Protecting the brand.
There do not appear to have been any exclamations of “Je suis Torben” on social media over the last few weeks. This suggests that, in spite of the tragic and abhorrent events that have recently hit Paris…