With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
“Get your hand off it,” says the girl in the ad. Here is a cowgirl type telling men not to play with anything while driving. It’s the mobile that she means, ha ha. Why should we be concerned? Because yet…
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…
A recent advert by sanitary product manufacturer Always asks us to think harder about the term “like a girl” by asking young adults and teenagers to run, throw or fight “like a girl”. Without thinking…
Graffiti is sometimes considered a lesser art as it is either produced illegally or just displayed on the streets and therefore outside the official art gallery circuit. Yet graffiti, and street art more…
Facebook’s efforts in 2012 to manipulate the emotions of its users for part of an academic study have left the kingpin social network struggling to explain its actions. Maybe part of their mistake was…
The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…
The section of the crowd behind the goal was awash with red and white when Switzerland took on Ecuador in their opening World Cup match. Faces were painted; many had white crosses painted onto red cheeks…
Nae Danger, the Scottish energy drink, had its television advertising campaign banned the other day by broadcaster STV. The ads, which ended with the strapline “chokin’ for boaby”, were ostensibly about…
Facebook has announced a long-term partnership with the French advertising conglomerate Publicis Groupe, a deal thought to be worth around US$500m over several years. The tie up between the world’s largest…
The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory…
Due to Australia’s small population and high concentration of few media voices, public broadcasters play a pivotal role in shaping the media ecosystem and cultural landscape. With the ABC and SBS under…
Recently, thanks to celebrities Cameron Diaz and Gwyneth Paltrow, women’s removal or non-removal of pubic hair has become a flashy item in the news and is all over the internet. Details and articles are…
Writing in the Daily Telegraph Dr Phil Hammond, the GP, comedian and columnist wonders whether we have all swallowed the “water con”. Have we, he asks, abandoned rational thought? The answer to this question…
As has become standard practice for any contemporary television production, the seventh and final season of Mad Men – AMC’s 1960s period drama – has been preceded by a torrent of promotional material…
A campaign for Pancreatic Cancer Action recently stirred up controversy over advertising “shock tactics”. In the advert, genuine sufferers of the disease stated to camera that “I wish I had testicular…
The world’s biggest tobacco companies are spending millions of dollars advertising e-cigarettes on UK television, as they seek to cash in on the growing trend. Analysts at US investment bank Canaccord…
Fast-food chain Nando’s has done it again. While the release of Schapelle Corby on parole was hitting all the Australian news headlines yesterday, Nando’s used a technique known as “topical advertising…
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…