The sale of women’s backpacks is up by more than 20 per cent in the past year: but why can’t we just call it a backpack? Why does it have to be a ‘lady backpack?’
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In the UK today, the term ‘craft beer’ has so many associations that there’s a danger it may end up meaning nothing at all.
Tech companies use product launches to position themselves as the heroes of the digital revolution.
The biography of a mercurial medicine.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
Multi-level marketing schemes promise easy money and a supportive community. But that’s often not how they pan out.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon’s plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
How sperm bank marketing meets the growing demand for donations.
The Trump Whitehouse’s weaponising of words has won them many battles – but whether ‘molecules of US freedom’ are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that’s a problem for the food industry.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they’re such a pain.
With more and more brands claiming to be “luxury”, historical players have begun to rethink their use of the term.
Kontributor teratas
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
