Australian sport will never have the commercial clout to bring the economy out of recession or solve a regional unemployment problem. But it is more than a fringe player in the economic game.
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Articles on Marketing
Displaying 261 - 280 of 423 articles
New research shows how marketers get away with making their food look and sound healthier than it really is.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
By getting young women hooked before they’ve even formed wrinkles, Botox peddlers have realized they can enlist them in a lifetime of treatment.
More than 95% of industrial diamonds are synthetic so why aren’t more people using them in engagement rings?
John Lewis’ Christmas ad is highly anticipated and guaranteed to get Britain spending.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less.
Sell-out product ‘drops’ are the new way that brands get millennials hooked on their goods.
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
If your city has a team with a Native American mascot, you’re more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to ‘like’ them. But what does that really mean?
Some old favourites are shrinking or changing shape and introducing new ingredients.
It’s the adverts we notice least which work the most.
The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
It turns out most of us under-report how many calories we consume – but it’s not entirely our fault.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
To be innovative, companies need to employ people with a wide range of technical and non-technical skills, a new study has found.
Unhealthy sponsorship of sport filters all the way down from the elite level through to Saturday morning kids’ clubs.
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Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
