2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn’t changed yet.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn’t new. In fact, it’s almost as old as our cities.
Caroline Fisher on the spin machines of #AusVotes19
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.