This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
L’expertise universitaire, l’exigence journalistique
Articles sur Brands
Affichage de 1 à 20 de 60 articles
Despite growing wariness of supermarkets, Australians have an enduring trust for retail brands that sets us apart from other countries.
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands.
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Of course the NFL is embracing Taylor Swift.
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
Twitter has been officially rebranded to X, in a process many would deem chaotic. But we can still try to make sense of it.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Queen Elizabeth II headed up an impressive global brand, the new king must maintain this success
Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
We reviewed research into gender stereotypes and biases in early childhood, and found gender as a social category develops early in life, and insight into some gender stereotypes begins early.
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
In Australia, a preference for a particular brand of COVID vaccine is likely to change, depending on the latest health advice, and media reports.
Les contributeurs les plus fréquents
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Senior Lecturer in Marketing, University of Canterbury
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Senior Lecturer of Marketing, RMIT University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, School of Social Sciences, The University of Western Australia
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Professor in Marketing, Charles Darwin University
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Adjunct Associate Professor, James Cook University
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Associate professor, The University of Melbourne
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Lecturer in Marketing, Cardiff University
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Professor of Communication, The Ohio State University
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S.C. Johnson & Son Professor of International Marketing, Northwestern University
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Associate professor, UCL
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Associate Professor of Marketing, School of Management & Marketing, Curtin University
