President Trump’s fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we’re becoming complacent?
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Jenni Henderson, The Conversation; Josh Nicholas, The Conversation, and Nadia Isa, The Conversation
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19.6 MB(download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
Over 80 years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.