In the lead up to Prime Minister Malcolm Turnbull’s much anticipated innovation statement, Anthony Arundel highlights the need for the business sector to widen its perspective on innovation.
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Articles sur Marketing
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It’s a collosal business. But who gets the most out of ‘rewards’? And what if we all used ours at once?
As electric vehicle fans, Tesla’s customers are a key cog in the company’s marketing machine. How much pull will they have as Tesla makes the Model 3 for a broader – and tougher – crowd?
Essena O'Neill’s dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
The retailer’s emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
The choice of Adam Goodes as David Jones ambassador is on the pulse, but the concept of a “Face of” is outdated.
UK universities should take note from US colleges and cultivate more of a university spirit.
The ‘In’ campaign has started on the back foot. Here’s what it needs to do to get going.
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
Can VW rebuild public trust? Its survival may depend on repairing the image damage caused by deception over clean diesels.
The short and long-term impact of hosting the Rugby World Cup for the whole of the UK.
The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
It was a humid, sticky 32°C when I made a quick trip to the grocery store in shorts and a tank top earlier this week. Despite the heat, however, the store clearly wanted me to think it was the fall season…
By bidding the price of unhealthy food down, fast food marketers are normalising everyday consumption.
In its home territory of the UK, a mention of the word “Aga” immediately conjures up an image of middle-class, middle England, where the Aga cooking stove is the aspirational kitchen feature. No country…
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
Do you like your coffee to have artistic flair? Recent research shows we’re likely to pay more for a coffee with latte art than a mere ‘flat’ white.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer est un·e ami·e de La Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
