Caroline Fisher on the spin machines of #AusVotes19
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.